To reflect the brand’s refreshed identity, the design embraces its signature coral hue, paired with sleek, flowing forms and a layered lighting scheme that creates a soft, immersive atmosphere. Recognizing the inherently transient nature of pop-up stores and their need for mobility, the design incorporates a sustainable, modular system. Every element of the store can be dismantled and reassembled for future use, reducing production costs while also alleviating carbon emissions.
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