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The Mochiffon Cake

Size

300 SQ.FT

Location

Central Market

Year

2023

Scope of Work

Design & Build

About

The Mochiffon Cake 全新旗艦popup store 位於中環街市佔地大約300呎。為迎合品牌全新形象,本設計風格採用了該品牌標誌性的珊瑚色,結合流線型的造型及連綿的燈光效果,在眾多店舖中別樹一格,樹立具標誌性的建築語言。為中環街市這個歷史建築注入新動力。

 

考慮到Pop up Store 在營業上比較短期,而且有機會經常搬遷,在模組組合上加入了環保概念。整個店舖都可以拆裝重複使用,既能減輕製作經費又可以舒緩碳排放。

 

半鵝蛋形的小庭園設計正正面對商場正門,將室外空間帶入室內。 小庭園設有燈光打卡平台,而該設計原意是因應季節及節日,花藝裝置可以更換作出變化,提升品牌與客人的互動性,將品牌形象立體化。 

The new flagship pop-up store of The Mochiffon Cake is located in Central Street Market, occupying approximately 300 square feet. To cater to the brand's new image, the design style adopts the brand's iconic coral color, combined with streamlined shapes and continuous lighting effects. It stands out among the many shops, establishing a distinctive architectural language and injecting new energy into this historic building in Central Street Market.

Considering that pop-up stores have a shorter operating period and the opportunity for frequent relocation, environmental concepts are incorporated into the modular composition. The entire store can be disassembled, reused, reducing production costs, and alleviating carbon emissions.

The design of a semi-oval-shaped small courtyard directly faces the main entrance of the mall, bringing the outdoor space indoors. The small courtyard features a platform for Instagrammable lighting, and the design intention is to create variations with seasonal and festive floral installations, enhancing brand interaction with customers and giving a three-dimensional representation of the brand image.

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